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Class Gift Guidebook

Class Gift Guidebook

Your Journey to Success

Class Gift Guidebook

1. Introduction

The mission of My Class Gift is to transform and renew higher-education senior and alumni giving through a unique and innovative crowdfunding platform and class gift model. We believe that students and alumni are integral to sustaining the future of education. Successful class gift programs have the potential to revolutionize institutional advancement and to engage students and alumni donors in the vision and mission of the school. We are here to make the process of giving back and working together easier, for everyone.

Creating a successful class gift program through My Class Gift is very simple. We recognize that every institution and every Class Gift Committee is different, so please take the following sections, timeline, and tools as a suggested guide to help you find what works best for your institution and graduating class. At the end of the day, we hope that you will share what worked best for you with us and with the next Class Gift Committee to help move everyone forward – together.

1.1 What to Expect when Building a Class Gift Program

Building a Class Gift program can be time-consuming, but My Class Gift is here to help you maneuver through the challenging moments and reach the finish line with increased donor participation and dollars-raised. This section highlights three key ways to build a successful Class Gift program. Organization, timing, and enthusiasm on the part of advancement officers and Class Gift agents is everything!

Taking the time to build an effective Class Gift Program – both to engage your alumni and current students – can have both a long-term and transformative impact on your campus. Whether your advancement office or student governing-body want to establish a new building or grow an endowment, My Class Gift is here to provide the roadmap and the templates to help guide you along the way to success.

3 Key Steps to a Successful Class Gift Program

  1. A clear and engaging vision
  2. Motivated students
  3. Active participation

This Playbook provides the tools for you and your Class Gift Agents to accomplish all three of this these points effectively, efficiently, and enthusiastically! If you have any questions throughout the process, please do not hesitate to contact us or our support team.

1.2 What You Will Need

My Class Gift operates under a few very simple principles: 1) pioneer a better way, 2) offer the simplest and most convenient solutions, and 3) help raise as much money as possible. These principles help the My Class Gift team focus on providing the best possible service to all of our partners: seniors, alumni and institutions. In the spirit of simplicity, we try to keep the list of needs from our institutions short. Below is a list of what you will need before you proceed:

  1. Point of Contact – who is the designated point-person for the Class Gift?
  2. Bank Account – where do you want the money to go?
  3. Legal – have you signed our privacy agreement and provided My Class Gift with your EIN?
  4. Student/Alumni Leaders – who will champion the Class Gifts as  Ambassadors?
  5. Prospective Donors – who might give to the Class Gift?
  6. Events – when are the important dates to engage donors in the academic calendar and what events do you want to sponsor for the senior class gift program?
  7. Graphics – where can you gather hi-res logos and pictures for the website?
  8. Incentives – do you want to offer a commemorative item to donors?

1.3 Weekly Checklist

At My Class Gift, we recommend creating a timeline (or “Class Gift Syllabus”) to keep yourself and your graduating seniors on track. There are many expectations on students’ time in college. Being prepared and organized with specific dates and deadlines will help set goals and measure success, as well as maintain accountability.

The following sections outline the suggested schedule of weekly commitments. This schedule provides a guideline for how to approach the academic year. Please feel free to adjust as needed.

Fall Semester

  • Week 1 – Recruitment of 4 Class Agents / Preparation of Senior contact lists
  • Week 2 – Recruitment of 4 Class Agents / Preparation of Senior contact lists
  • Week 3 – First Committee Meeting
  • Week 4 – Event planning
  • Week 5 – Event planning

Spring Semester

  • Week 1 – Committee Meeting
  • Week 2 – One-on-one Visits Begin / Marketing Announcement of Class Gift  
  • Week 3 – One-on-one Visits Continue / Marketing “Why I Gave”
  • Week 4 – One-on-one Visits Continue / Marketing Invitations to Senior Night
  • Week 5 – One-on-one Visits Continue / Marketing Invitations to Senior Night
  • Week 6 – Spring Break
  • Week 7 – Finalize Plans for Senior Night / Marketing “Impact of Giving”
  • Week 8 – Senior Night / Presentation of Class Gift and pledge forms
  • Week 9 – Follow up on Senior Night
  • Week 10 – Final push for one-on-one Visits / Marketing “Countdown” Begins
  • Week 11 – Check Presentation / Marketing “Countdown”
  • Week 12 – Marketing “Countdown”
  • Week 13 – Commencement / Final Gift Announcement

1.4 Building a Marketing Schedule

Getting the word out to as many seniors as early as possible is critical to plan for a successful Class Gift. There are many options for how to do this which are covered in another section [See the Marketing Timeline Section], but from a scheduling perspective, we have some recommendations.

  1. Announcement of the formation of the Class Gift Committee on social media sites should happen in the late fall or early spring, shortly after the first committee meeting.
  2. Invitation to contribute to the Class Gift  by email and social media sites should follow in week 4-6 of the spring semester.
  3. “Why I Gave” interview videos via social media sites should be released very shortly after invitation to give.
  4. “Impact of Class Gifts,” demonstrating how “your” gift makes a difference, should go out to serve as reminder in weeks 8-10 of spring semester.
  5. Final appeal and Giving Countdown to graduation should go out over email and social media no later than week 12-13 of spring semester. Finals Week is typically week 14-15 which needs to be the priority for students and Committee Members.
  6. Additional donor impact stories can be shared throughout the spring semester as appropriate.   

Looking for a customized approach?

Looking for something tailored for your school or to address your specific needs? Our consultants are happy to work with you and your school to develop a customized strategy for your office, students, and campus. Learn more about how we can help tailor to your campus here

2. Get Ready to Build your Platform!

This website tutorial covers some of the key features of the website so you can see how powerful the My Class Gift platform can be. As an organization receiving a dedicated website you will receive our full support at every stage of your program to ensure your needs are met and your program is a success.

2.1 Dashboard

The Dashboard is your home on the My Class Gift platform. All users are required to create an account and are then provided with a dashboard to manage their contact details, access additional resources, and cancel their subscription at any time.

Project creators can also view their projects however, for the pilot phase you will receive full support from the My Class Gift team to ensure you project looks great online.

Here’s a glance at what your dashboard will look like. 

 

Dashboard Sections

The main page of the dashboard contains three sections that can be customized to your program. Content can be placed in each section as a default for all users or tailored to the level they give. For example, if a user that gives $1,000 receives a gift. Their dashboard can be automatically updated with details of the gift they’ll receive after they complete their gift. Other sections can be used to further engage the user and educate them on your organization. The below screenshot shows these three sections as project rewards, get involved, and resources.

project-rewards

Account Tab

The account tab of the dashboard is basic information such as name and address that can be updated along with subscriptions the user has signed up for. From here the user can cancel their subscription at any time allowing them to sign up for a new subscription or cancel their pledge altogether.

 

Backer Profile Tab

The backer profile tab lists one-time gifts that were made to a project on the website.

2.2 Make a Pledge

Giving to a project on the platform is simple. We make the giving process fun so users will quickly give and share their experience with others. From your home page they will see project thumbnails like the one below. Then click the project of interest to learn more.

mcg

The main project page shows the progress made, details of the project and levels of giving. Each level of giving can have a reward associated with it and any information needed for that reward can be added to the users dashboard automatically.

giving

These are example levels for a project. You can add as much detail as you want to this section.

giving2

When checking out the user can change the level or modify the amount of a one-time gift.

giving3

Once the level is selected, a checkout screen appears. Most users will not have created an account prior to supporting your project. They will create an account and support the project all in one screen with the below fields.

giving4

 

Once they’re done with the receipt they will be redirected to their dashboard and the project is automatically updated with the pledge amount. This real-time feedback creates an exciting atmosphere.

 

2.3 Share with Others

Sharing can be done from the project page itself or after supporting a project. From the project page there is a ‘share project’ button with links to facebook, twitter, linkedin, google plus, pinterest, and code to embed the project in another website as shown below.

share-with-others

After completing a gift the user receives a receipt that includes links to facebook and twitter to share with others. These links automatically include details of the project they supported with hashtags to your project will be trending on the social networks. See an example receipt below.

share-with-others2

2.4 Additional Forms

Your program may require additional forms to gather information from your user. We can tailor these forms to your needs and provide links to them in the user’s dashboard based on the project and level they support. Below is an example of a class gift brick form. Donors that support a project with $1,000 or more receive a brick with their name or other message of their choosing. They can submit those details through our website and we’ll provide you with a report with all the details – this service eliminates the administrative stress of having to keep track of these details.

brick-form

brick-form2

This tutorial covers some of the key aspects of the platform. There are many more features and we’d be happy to tell you more about. If you have any questions use the contact form on myclassgift.com to get in touch today.

3. Organize your Class Gift Committee

The Class Gift Committee (Class Agents) is a group of vibrant, self-motivated and dedicated students chosen to serve on behalf of their fellow classmates. Their mission is to build an atmosphere of fellowship and camaraderie amongst their peers by engaging them in a collective effort to ensure your organization will continue to grow for generations to come.

As a vital extension of the your development office, the Class Agents will assist with outreach and cultivation of other students in their class through peer-to-peer engagement. Class Agents will receive all the tools and training necessary to be successful, and will gain valuable experience in the fields of philanthropy as they work to build their Class Gift.

The purpose of the Class Gift Committee is to serve as ambassadors for your organization to the senior class  and beyond. They should promote the benefit of your organization to those served by your organization, the local community, and the alumni base.  Specifically, their purpose is to meet with seniors involved in varying capacities with your organization to encourage them to support the Class Gift program and the future of your mission.

The goal of this section is to help your My Class Gift campaign be successful, however, we encourage your team to take from this document what is most helpful to you and tailor as needed to best fit your needs.

3.1 Recruiting Class Agents

While there are several options for recruiting your Class Agents, a best practice recommended by My Class Gift is to host meetings to help identify and interview potential committee members. These meetings should include an explanation of the Class Gift program, a review of the responsibilities, (further explained in this section) the institution feels necessary for their Class Agents, and an agreement from the seniors to follow through on their commitment to the best of their ability.

In addition to these recruitment meetings, there are several items that should be considered when recruiting your Class Gift Committee, including:

  • Size – The size of the committee will vary greatly depending on the size of the senior class served by your organization. My Class Gift recommends one committee member for every 25 seniors in the student body. Ideally, the group will range from five to 12 members.
  • Diversity – Committee members should be representative of the student body. If there are large groups in your organization, it is helpful to have 1 member from each group on the committee.  This also helps to naturally break up the calling list for the committee members.

3.2 Class Agent Responsibilities

While the Class Agent role should not be an overwhelming responsibility for students, it will require some commitment and prioritization during an already busy senior year. Needless to say, serving as a Class Agent provides an excellent opportunity for seniors to continue to build their leadership skills and give back to an organization that has meant so much to them for the past four years.

As mentioned in the Recruiting Class Agents section above, it is important to make clear upfront the expected goals for your Class Agent team. Remember, peer support and word of mouth amongst students is what makes the most successful MCG campaign. Therefore, make sure your Class Agents understand the importance of their roles and responsibilities.

Examples of the primary responsibilities of Class Agents are as follows:

  • Meeting Attendance – Meetings to discuss prospective Class Gift donors, events, and progress towards the goals of the Class GIft program will be required throughout the year. Depending on the size of your senior class, monthly meetings in the Fall and bi-Monthly meetings in the Spring may be necessary. As the Class Gift Liaison, you should decide the frequency of meetings and receive a commitment from potential committee members before they are brought on board.
  • Giving – It is expected that every committee member will make and fulfill a pledge to their Class Gift. Their pledge should be made before they meet with other seniors or ask them for a gift.
  • Confidentiality – In serving on the committee and meeting with fellow seniors, it is likely that committee members will receive information that should be kept confidential (e.g., financial situations of donors, graduation or current academic status, or other private information. It is expected that committee members will not relay this information to others in a demoralizing manner. Confidentiality agreements detailing expectations can and should be signed by all members of the Class Gift Committee.
  • Communication – It is important that committee members communicate regularly with the Class Gift Liaison, other committee members, and fellow students. Committee members should update their liaison with details on who they have met with, when, where, an overview of what was discussed, the results and next steps. Strong communication is key to ensure Seniors are not contacted by multiple committee members, and to keep the whole process moving forward.
  • Events – Various events may take place during the Class Gift project – socials, retreats, and the Class Gift check presentation. It is important for as many of the committee members to be present at these events as possible to show a united team working towards a common goal.

Once the Class Gift Committee is on board, the initial meeting should involve compiling or reviewing a list of all known seniors connected to the organization, selection of at least ten names by each committee member to meet with and discuss, and selection of a goal for the project.  The goal will be set from the compiled list and knowledge of the committee members of the level of interest from the senior class.  A safe estimate is that 25% of the listed seniors will make a gift.

3.3 Key Milestones for Class Agents

There are several key milestones that will take place with your Class Agents. The following provides an example of key action items and events that you can expect to take place with your Class Agents during your My Class Gift campaign.

First Class Gift Committee

The first Class Gift Committee meeting is a time for planning and strategizing. This first meeting is an opportunity to build excitement and shape the Senior Class Gift in the way that you want. Staying positive and energized throughout each meeting will be integral to the campaign’s success. Ensuring that everyone feels connected to a common goal is necessary. Therefore, all questions, concerns, ideas, and suggestions should be encouraged and addressed as best as possible by the Committee Chair and by the entire group as a whole.  Creating a significant and impactful Class Gift is very exciting but is also a commitment of time and energy from the Class Gift Committee. Everyone should recognize this commitment and strive to work collaboratively in order to ensure the productivity of all meetings and the best overall outcome for success.

Things to consider for your first class gift committee include:

  • Scheduling your committee meeting – The first committee meeting should ideally occur during the fall academic semester. If the fall semester is not an option, then scheduling a meeting as early in the spring semester as possible is best. We recommend within the first three weeks of the spring semester in order to allow as much time to schedule individual and group meetings with classmates.
  • Setting the vision for your committee – The first committee meeting is important for setting the creative vision for the successful planning of the Class Gift program throughout the academic year. Numbers from previous years of Class Gifts should be reviewed and a fundraising goal established. We encourage each class year to exceed the previous years’ efforts. However, this does not always mean having a larger gift. Other measurements for success may include: increasing the total number of participants, creating new marketing tools to advertise the Class Gift, and/or giving extra attention to members of the student body who have not previously contributed to the Class Gift.
  • Assigning committee roles – Committee Members should spend time thinking about their networks of college friends and activities in order to find groups of seniors to engage and share information about the Senior Class Gift. To do this, a master list of graduating seniors’ names should be compiled before the first committee meeting. We encourage the committee to have every graduating senior assigned to a committee member. Once each committee member has a list of names, they can begin contacting those seniors in increments of 10 people at a time. Subsequent meetings will provide opportunities to revisit name assignments and make changes as necessary.
  • Committee meeting action items – At the end of the first committee meeting,  members should know what their action items (or homework) will be, when these items should be completed, and the next meeting date. This step is critical for a number of reasons: (1 accountability for the committee members, (2 assurance of moving the project forward, and (3 maintaining participation and attendance. In addition, knowing the meeting dates in advance will help members plan accordingly.

Committee Meeting Action Items

Marketing efforts and event solicitations are important to promote awareness and spread the opportunity across a broad audience, but nothing is more effective in securing participation in the Senior Class Gift than one-on-one visits between a Class Gift Committee member and a graduating senior. More details on how to set up an appointment, what to say and what not to say, and how to close the gift are in a different section [See Making the Ask training section].
Following the first meeting, Class Gift Committee members will be assigned names of seniors and should begin contacting the people on their lists immediately to set up a visit. It is critical that these calls are made in a timely manner. Anytime following the announcement of the Class Gift over email and social media is an appropriate time to meet. While it can take time to schedule a visit, all one-on-one meetings should be completed  by weeks 12-13 in order to avoid the rush of finals week and graduation.

Check Presentation

Finally, the time has come to close the Class Gift for the year and announce the total amount raised. This step is critical as it rallies the class around its accomplishment. This is also a great time to establish the goal to beat for future classes. Options for a check presentation, include: an end-of-the-year dinner exclusively for seniors who have pledged to the Class Gift; a public event organized specifically for this purpose; or even at commencement ceremonies.

We recommend announcing at commencement (when possible) because of the exposure it will give  for the class, highlighting its generosity and commitment. If you decide to have your check presentation at a dinner or event, we recommend doing this in weeks 12 to 13 so as to avoid over scheduling during finals and graduation.

 

Large Event Solicitations

Large event solicitations are often a very effective means of engaging a class, however, these events require a lot of planning, marketing and resources to result in a high and enthusiastic turnout. It is incredibly important that large events are not the sole method of soliciting a class, even if they may appear to be the most attractive strategy.

When utilized, large event solicitations are recommended toward the end of the spring semester. We recommend weeks 10 to 13 as the most ideal time for an event. This provides the earlier part of the semester to build interest and make personal invitations. Regardless of the format of the event, Class Gift Committee members should have an active role in planning the event as well as leading the event program. The program should include an explanation of the Class Gift, information on the impact the Class Gift, and an opportunity to sign up for pledges. Using the My Class Gift platform will allow immediate feedback on amount pledged and ranking in comparison with other Class Gifts.

Some sample solicitation events include the following:

  • Senior Night – Senior Night is very popular with college students. This event provides an opportunity to gather in a casual atmosphere, but also serves as an ideal setting to introduce the Class Gift to the whole graduating class. Senior Night can be held on campus or in a reserved space at a local restaurant.
  • Dinner and Program – Hosting a dinner is a great event for a Class Gift Program. College students are often eager to receive a complimentary meal, which makes for good turnout and an appreciative audience. If not utilized as a solicitation, a dinner is also an excellent end-of-the-year event to announce the Class Gift and thank those seniors who have already pledged. A dinner event can create an urgency and a deadline for those students who may want to attend an exclusive event.

4. Making the Ask

The following pages include training and best practices to improve your Class Gift Committee’s success and comfort in asking for a Class Gift donation from current seniors or alumni at your institution. The goal of this fundraising training tool is to help your My Class Gift campaign be as successful as possible. We encourage the Class Gift Committee to tailor the enclosed materials to best fit your needs. To get started, we recommend keeping a detailed log containing information about meeting dates and times, who attended, what was discussed, when a solicitation for a Class Gift was made, and when the donation transaction took place. Everyone on the Class Gift Committee can learn to ask their peers for a Class Gift. This document is to help you and your institution meet your Class Gift goal through one-on-one solicitations.

4.1 Set the Meeting

The one-on-one solicitation meeting should take place in a comfortable public setting that is convenient for both the Class Agent and the potential donor. Pick a place that is not too loud and allows you to have a conversation with the other person, such as a coffee shop, campus green space or student center / other common space.

Asking for the Meeting

Below are some examples of what to say when calling fellow seniors for a meeting. These are just examples, feel free to adapt the wording to sound as though it is in your own voice.

Hi {NAME}, it’s {YOUR NAME}. I am working with {ORGANIZATION} on the Senior Class Gift Project this year.  Have you heard about the Class of 2016 Senior Class Gift?  

{Let them answer}

If yes: Great, I would love to meet with you and give you some more details, and how you might be able to help. Is there a time *next week* that would work for you?

If no: The Senior Class Gift is an opportunity for us as Seniors to give back to {Organization} so that it can continue to serve future generations of students on this campus. I would love to meet with you and explain the Class of 2016 Class Gift further. Is there a time *next week* that would work for you?

*Adjust date suggestions based on your availability.

4.2 What to Say

The purpose of this meeting is to have a casual conversation about the organization you are raising funds for. The goal is to make the person feel nostalgic so that they will be naturally compelled to give back to the organization.

Remember to ask open ended questions and listen to the answers. Let the potential donor tell you all the reasons they love the organization and might want to give back.

Conversation Starting Questions

  1. How did you get involved at the Organization?
  2. What do you like the most about {Name of Organization}?
  3. What are you going to miss the most about this place?
  4. What is your favorite memory of the Student Center/University?
  5. What do you hope is still here when your younger siblings or someday when your children attend school here?

What Not to Say

  1. Give us your money.
  2. You have to give to this.
  3. [Name of Authoritative Figure] expects you to give this gift.

4.3 Securing the Gift

If the senior seems interested in supporting the organization and open to giving after your initial conversation you should then begin to tell them about the Class Gift project. Explain to them how gifts made by this year’s seniors will help the leadership of the organization to fulfill its mission, help students in the upcoming years, and, if the gift will be used for an endowment, how it will help generations of future students forever.

Explain how the Class Gift model allows the seniors to come together to give a bigger gift than any one senior could give on their own.  You can also explain how pledging a gift works to help you and your class give a larger gift paid out over time, and allows seniors to be settled in their jobs before they start making their monthly gifts. Finally, let them know that the recommended pledge is for $1008, given in monthly gifts of $20.17, but that the program is flexible to accommodate any gifts of any size and duration.

Answer any questions your fellow senior might have, such as:

  • What if I don’t have a job after graduation?
  • Sounds great, but I don’t have $1,000 or $20.17 a month.
  • I’m going to grad school. Can I start my payments later?
  • Is this real going to help organization ABC?

Once your senior is on board, have them go to MyClassGift.com to fill in the online pledge form. Thank them for their generous gift and assure them it will be of great benefit to the organization that means so much to both of you. Invite them to provide a quote or be part of a video about why they chose to participate in the Class Gift program, and follow up with them on dates and times.

Be sure to alert your Program Director or Class Gift Liaison at your organization that the person has committed to a Class Gift.

5. Market your Program

A well planned marketing strategy will be key to creating a successful MCG program. As fellow fundraising professionals, our team at MCG understands firsthand the importance of consistent and strong messaging to increase the number of donors and total donations for every fundraising campaign. Based on our collective experiences with implementing MCG programs, we have outlined in this section an overview of marketing and communications tactics that your team and class agents can use to generate excitement amongst your student population, resulting in strong word of mouth results and peer encouragement for donations.

In order to build your marketing and communications strategy, our team recommends prioritizing the following items:

  • Create a timeline and stick to it – Consistent and timely messaging will help to create a steady drumbeat of news and excitement for your class agents and seniors. Like any other call to action, In addition, the more communications that can be student-led will be even more influential and powerful. Make sure to share your timeline for communications with your class gift committee and ask them to assist in marketing efforts along the way. You can also find in section 3.3 additional suggestions for key milestones for class agents and suggested events for your My Class Gift program.
  • Identify and utilize your high-impact communications channels – While every school has a wide range of communications channels, be thoughtful about choosing those outlets that are most important to students. This could be your social media channels, website, apps, student paper advertising, or other student-led communication platforms.

While this section provides thorough information to help you get started on developing your MCG marketing plan, the MCG team is always available to provide expert advice and consulting to help you take your MCG program to the next level. If you would like additional information on implementation of timeline or templates for your communications tactics, please contact the MCG team.

5.1 Marketing Timeline

Getting the word out to as many seniors as early as possible is critical to plan for a successful Class Gift. The following provides a high-level overview of a marketing schedule that your team and class gift committee can use for your marketing and communications calendar. You can also find in Section 3 [INSERT LINK HERE] a more detailed marketing timeline integrated with other key milestones for your MCG program.

  • Late Fall / Early Spring – Announce the formation of the Class Gift Committee on social media sites, shortly after the first committee meeting
  • Spring Semester (Weeks 4 – 6) – Invite class seniors to contribute to the Class Gift through email and social media.
  • Spring Semester – (Week 7) – Create and release the student videos about “Why I Gave” very shortly after the invitation to give. Share interview videos via social media sites should be released very shortly after invitation to give
  • Spring Semester (Weeks 8 – 10) – “Impact of Class Gifts,” demonstrating how “your” gift makes a difference, should go out to serve as reminder in weeks 8-10 of spring semester.
  • Spring Semester (Weeks 12 – 13) – Final appeal and Giving Countdown to graduation should go out over email and social media no later than week 12-13 of spring semester.
  • Spring Semester (Weeks 14 – 15) – This is typically finals week for seniors, so slow down on communications during this time period.
  • End of Spring Semester and Summer – Additional donor impact stories can be shared throughout the spring semester and summer as appropriate.  

5.2 Marketing & Communications Templates

The following pages include templates for your team’s marketing efforts across your communications channels throughout the duration of your campaign. These templates are recommended to help your MCG campaign be as successful as possible, however, we encourage your team to tailor as needed to best fit your needs, whether you chose to use more university-specific messaging or other communications channels that are important to your students.

Throughout these templates, you will find two primary themes of messaging to help empower seniors to make a donation. These two themes include: 1) the call to action for seniors to leave a legacy for future students, and 2) the quantifiable potential impact their class gift can make.

No matter your ultimate communications plan, our team recommends that you and your class gift committee maintain a steady editorial calendar of announcements and communications to ensure maximum participation and engagement. Social media posts should come from a mix of your organization’s official social media channels and the MCG student leaders.

Communications Templates

 

My Class Gift  Campaign Launch – Class Gift Committee

(Late Fall / Early Spring)

Online / Student Paper Ad Attention Class of [INSERT YEAR]! This year’s seniors  are planning a class gift initiative to give back to [ORGANIZATION NAME]. To make this effort as successful as possible, we are inviting you to lead this effort as part of the Class Gift committee. Please consider this opportunity and contact [INSERT NAME AND EMAIL] if you are interested.
Student Email Class of [INSERT YEAR]! Would you like to help your fellow seniors  leave a legacy at [INSERT ORGANIZATION NAME]? Consider joining this year’s Class Gift committee. We hope to make this the most successful class gift campaign yet! Please contact [INSERT NAME AND EMAIL] to learn more.

 

First Invitation to Give

(Spring Semester Weeks 4-6)

twitter facebook Calling all members of the Class of [INSERT YEAR]! Join My Class Gift [LINK TO ORG’S MCG PAGE] to pledge support to [ORGANIZATION NAME]. Let’s make this the biggest year yet! #ProgramHashtag
Attention all seniors! Leave your legacy at [ORGANIZATION] through this year’s Class Gift [LINK TO MCG PAGE] campaign. #ProgramHashtag
Announcement Attention Class of [INSERT YEAR]! This week marks the launch of this year’s class gift fundraising effort. As you recall, last year’s class donated $XXX,XXX to [ORGANIZATION], which supported [LIST IMPACT FROM PREVIOUS YEAR]. Let’s make this year even more impactful!!
To make the Class Gift even easier, we are using an online platform called My Class Gift. Please go to [INSERT LINK TO ORG’S MCG PAGE] to submit your pledge to support [ORGANIZATION NAME] for years to come. We encourage every student to consider a pledge of $20.17 per month to represent our class year, but of course, no gift is too big or small. Thank you for considering this contribution to [ORGANIZATION NAME].
Email or Other Publication Attention Class of [INSERT YEAR]! This week marks the launch of this year’s class gift fundraising campaign. Visit [LINK TO ORG’S MCG PAGE] to submit your pledge to support [ORGANIZATION NAME] for years to come. We encourage every student to consider a pledge of $20.17 per month to represent our class year, but of course, no gift is too big or small. Thank you for considering this contribution to [ORGANIZATION NAME].

 

Promote “Why I Gave” Video

(Spring Semester Week 7)

twitterfacebook See why giving back was important to [INSERT NAME AND VIDEO LINK]. Visit My Class Gift [LINK TO ORG’S MCG PAGE] to leave your legacy. #ProgramHashtag
Every gift counts! See how [INSERT NAME AND VIDEO LINK]’s class pledge helped [ORGANIZATION NAME]. Give your gift at My Class Gift [LINK TO ORG’S MCG PAGE]. #ProgramHashtag
From Students:
I gave to make a difference. Class of 2016 – Visit My Class Gift to make your pledge. @aggiecatholics #WhyIGave
I gave to help others. Class of 2016 – Visit My Class Gift to make your pledge. @aggiecatholics #WhyIGave
I gave so future Aggies could have even more. Class of 2016 – Visit My Class Gift to make your pledge. @aggiecatholics #WhyIGave
I gave to spread the Word. Class of 2016 – Visit My Class Gift to make your pledge. @aggiecatholics #WhyIGave
Email Class of [INSERT YEAR] – This year’s Class Gift campaign is in full swing. Click here to see why [INSERT NAME] has already made [HIS/HER] pledge. Visit My Class Gift [LINK TO ORG’S MCG PAGE] to make your pledge and share with @OrgHandle #WhyIGave.

 

Promote Impact of Class Gifts

(Spring Semester Weeks 8-10)

 facebooktwitter Did you know $1,000 can help [ORGANIZATION NAME] [INSERT IMPACT FACT]? Make your pledge at My Class Gift [LINK TO ORG’S MCG PAGE]. #ProgramHashtag
Previous class gifts provided [ORGANIZATION NAME] with [INSERT IMPACT FACT]. Class of [INSERT YEAR] – Now it’s your turn to make an impact at My Class Gift [LINK TO ORG’S MCG PAGE].
Email or Other Publication Last year, the class of [INSERT YEAR] donated a total of $[INSERT AMOUNT] through its class gift campaign. These contributions helped [ORGANIZATION NAME] to [INSERT IMPACT FACT]. Help us to continue growing this impact through this year’s My Class Gift campaign. Visit [LINK TO ORG’S MCG PAGE] to make your pledge.

 

Final Appeal

(Spring Semester Weeks 12-13)

Class of [INSERT YEAR] – It’s not too late! This is your final week to make a pledge to My Class Gift [LINK TO ORG’S MCG PAGE]. #ProgramHashtag
Seniors – Don’t forget to make your pledge at My Class Gift [LINK TO ORG’S MCG PAGE]. Leave your legacy for future students. #ProgramHashtag
Student-Led Announcement As this year’s class gift ambassadors, we want to thank everyone who participated in the class gift campaign. To date, we have raised $[INSERT AMOUNT], and we are so grateful for your generosity.
For those who have not had a chance to make their pledge online, don’t worry, it’s not too late. You still have this week to make a donation on the [LINK TO ORG’S MCG PAGE] website.
Through our time at [ORGANIZATION NAME], [INSERT UNIQUE LANGUAGE FOR STUDENT EXPERIENCE]. As we move on from this journey, we ask that you take this time to also share your financial support to help grow the wonderful programs here at [ORGANIZATION NAME] that we’ve experienced for these last four years.
Thank you again for all of your support and don’t forget to visit [LINK TO ORG’S MCG PAGE] this week to make your pledge.
Student Publication Class of [INSERT YEAR] – Have you made your pledge on [LINK TO ORG’S MCG PAGE]? If not, don’t worry, you still have this week to make a pledge and contribute to this year’s class gift. Your generous contributions will support the future of student ministries and programs for years to come. Thank you for your support!
Email Seniors – This is the final call for donations to the [INSERT YEAR] class gift. Click here [LINK TO ORG’S MCG PAGE] to make your donation to [ORGANIZATION NAME]. Every dollar contributes to the growth of future students who attend [ORGANIZATION NAME]. Don’t miss this opportunity to leave your legacy.

 

Here’s an example of what a one-page “click and give” template might look like:

how-to-use

 

6. Evaluate your Program

At the end of the academic year be sure to step back and celebrate all that you’ve accomplished, but also take stock of areas where you still need to grow. We recommend sending a survey to your Class GIft Committee and new donors as soon as possible. Did they like their giving experience? Would they improve anything? Would they give more if x or y were done differently? If you would like to learn more about how My Class Gift polls students and young alumni donors, please contact us to learn more about our consulting services in this area. We also want to learn from you – how did the My Class Gift pledge-and-give model transform the culture of giving at your school? We look forward to hearing about your fundraising and donation experience and any areas that we can help improve in the future.

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