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My Class Gift Playbook Section 4.3 - What to Say

My Class Gift Playbook Section 4.3 – What to Say

October 2, 2016
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The purpose of this meeting is to have a casual conversation about the organization you are raising funds for. The goal is to make the person feel nostalgic so that they will be naturally compelled to give back to the organization.

Remember to ask open ended questions and listen to the answers. Let the potential donor tell you all the reasons they love the organization and might want to give back.

Conversation Starting Questions

  1. How did you get involved at the Organization?
  2. What do you like the most about {Name of Organization}?
  3. What are you going to miss the most about this place?
  4. What is your favorite memory of the Student Center/University?
  5. What do you hope is still here when your younger siblings or someday when your children attend school here?

What Not to Say

  1. Give us your money.
  2. You have to give to this.
  3. [Name of Authoritative Figure] expects you to give this gift.