The following pages include templates for your team’s marketing efforts across your communications channels throughout the duration of your campaign. These templates are recommended to help your MCG campaign be as successful as possible, however, we encourage your team to tailor as needed to best fit your needs, whether you chose to use more university-specific messaging or other communications channels that are important to your students.
Throughout these templates, you will find two primary themes of messaging to help empower seniors to make a donation. These two themes include: 1) the call to action for seniors to leave a legacy for future students, and 2) the quantifiable potential impact their class gift can make.
No matter your ultimate communications plan, our team recommends that you and your class gift committee maintain a steady editorial calendar of announcements and communications to ensure maximum participation and engagement. Social media posts should come from a mix of your organization’s official social media channels and the MCG student leaders.
|My Class Gift Campaign Launch – Class Gift Committee
(Late Fall / Early Spring)
|Online / Student Paper Ad||Attention Class of [INSERT YEAR]! This year’s seniors are planning a class gift initiative to give back to [ORGANIZATION NAME]. To make this effort as successful as possible, we are inviting you to lead this effort as part of the Class Gift committee. Please consider this opportunity and contact [INSERT NAME AND EMAIL] if you are interested.|
|Student Email||Class of [INSERT YEAR]! Would you like to help your fellow seniors leave a legacy at [INSERT ORGANIZATION NAME]? Consider joining this year’s Class Gift committee. We hope to make this the most successful class gift campaign yet! Please contact [INSERT NAME AND EMAIL] to learn more.|
|Promote “Why I Gave” Video
(Spring Semester Week 7)
|See why giving back was important to [INSERT NAME AND VIDEO LINK]. Visit My Class Gift [LINK TO ORG’S MCG PAGE] to leave your legacy. #ProgramHashtag
Every gift counts! See how [INSERT NAME AND VIDEO LINK]’s class pledge helped [ORGANIZATION NAME]. Give your gift at My Class Gift [LINK TO ORG’S MCG PAGE]. #ProgramHashtag
I gave to make a difference. Class of 2016 – Visit My Class Gift to make your pledge. @aggiecatholics #WhyIGave
I gave to help others. Class of 2016 – Visit My Class Gift to make your pledge. @aggiecatholics #WhyIGave
I gave so future Aggies could have even more. Class of 2016 – Visit My Class Gift to make your pledge. @aggiecatholics #WhyIGave
I gave to spread the Word. Class of 2016 – Visit My Class Gift to make your pledge. @aggiecatholics #WhyIGave
|Class of [INSERT YEAR] – This year’s Class Gift campaign is in full swing. Click here to see why [INSERT NAME] has already made [HIS/HER] pledge. Visit My Class Gift [LINK TO ORG’S MCG PAGE] to make your pledge and share with @OrgHandle #WhyIGave.|
(Spring Semester Weeks 12-13)
|Class of [INSERT YEAR] – It’s not too late! This is your final week to make a pledge to My Class Gift [LINK TO ORG’S MCG PAGE]. #ProgramHashtag
Seniors – Don’t forget to make your pledge at My Class Gift [LINK TO ORG’S MCG PAGE]. Leave your legacy for future students. #ProgramHashtag
|Student-Led Announcement||As this year’s class gift ambassadors, we want to thank everyone who participated in the class gift campaign. To date, we have raised $[INSERT AMOUNT], and we are so grateful for your generosity.
For those who have not had a chance to make their pledge online, don’t worry, it’s not too late. You still have this week to make a donation on the [LINK TO ORG’S MCG PAGE] website.
Through our time at [ORGANIZATION NAME], [INSERT UNIQUE LANGUAGE FOR STUDENT EXPERIENCE]. As we move on from this journey, we ask that you take this time to also share your financial support to help grow the wonderful programs here at [ORGANIZATION NAME] that we’ve experienced for these last four years.
Thank you again for all of your support and don’t forget to visit [LINK TO ORG’S MCG PAGE] this week to make your pledge.
|Student Publication||Class of [INSERT YEAR] – Have you made your pledge on [LINK TO ORG’S MCG PAGE]? If not, don’t worry, you still have this week to make a pledge and contribute to this year’s class gift. Your generous contributions will support the future of student ministries and programs for years to come. Thank you for your support!|
|Seniors – This is the final call for donations to the [INSERT YEAR] class gift. Click here [LINK TO ORG’S MCG PAGE] to make your donation to [ORGANIZATION NAME]. Every dollar contributes to the growth of future students who attend [ORGANIZATION NAME]. Don’t miss this opportunity to leave your legacy.|
Here’s an example of what a one-page “click and give” template might look like: